The time and place where consumers buy and communicate is changing rapidly, customer journeys that consist of one channel are long gone. Registering data again and again when changing channels is out of the question. Shifts have already taken place: from physical to online and vice versa, we simply order products in China or wherever, in addition, traditional B2B providers are now also active in the B2C market. Consumers choose the channel that suits them best, expect a seamless experience, and want to shop safely & efficiently.

Read the full Gartner report: Magic Quadrant for Multiexperience Development Platforms

Technology plays a major role in the customer journey, enables new business models, and enables you to serve customers more efficiently.

The OutSystems Platform is the perfect solution to facilitate a multi-experience strategy; by developing mobile applications, but also PWAs, conversation apps and immersive apps. You can deliver multi-experience customer experiences, maintain flexibility to respond quickly to changes and combine data from different channels.

A good example of a successful multi-experience strategy is Domino`s Pizza – customers can order pizza in 15 different ways from favorite devices, using the interaction modality that is most convenient: voice on Google Home and Messenger, text, smart TV, you name it.

Beeztees offers a business omnichannel e-commerce platform for retailers with product, stock, price and order information, track-and-trace functionality and easy customization options. SAP information is made available for web and mobile applications, real-time inventory of the various products is visible to retailers. During the ordering process, retailers can easily choose to have a product delivered in the store or directly to the consumer’s home.